Are Shortened URLs Short-Changing Your Measurement Effort?
by Jeffrey Barrett* URL shortening services have existed since back when URLs had to be under 80 columns to fit in an email unbroken. They have become a mainstay, in no small part, because of the...
View ArticleNews Organizations Sometimes Bend the Rules of Engagement to Keep Up with...
The 24 hour news cycle is nothing new. It started in 1980 with the launch of CNN, the very first 24 hour news channel. Prior to cable news we relied on the newspaper, radio, or the evening news...
View ArticleThe National Strategy for Trusted Identities in Cyberspace: Engaging...
by Lauren Shapiro* The White House recently announced that they are taking steps to create a manner in which online identities could be protected from hackers through the National Strategy for Trusted...
View ArticleIs Retargeting Effective Or Just Plain Creepy?
by Crystal deGoede* Retargeting – when online targeted advertising is delivered to consumers based on previous Internet actions that did not result in a past conversion – has become more importunate...
View ArticlePart 2: Licensing – Monetizing Content in a 30-Second World
In my previous post published earlier this week, I suggested that content providers just come up with a way to charge for the use of the article when somebody reads the whole article instead of the...
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